Move will deliver next-generation guest acquisition and targeting capabilities to Orbirental customers.
DENVER CO and SAN FRANCISCO CA – May 9, 2017 – Space Agent, a foremost provider of proprietary social customer targeting data and automated advertising platforms, has integrated with Orbirental, a leading technology platform allowing property rental companies to manage, connect, and distribute their inventory at scale.
The integration will enable Orbirental users to automate a critical component of their operation: marketing to social channels to drive bookings and brand awareness. With the press of a button, Orbirental users can now access unique interested audiences, automate the development and execution of optimized ads, and track marketing performance like never before.
Space Agent leverages its machine learning and data science approach to cultivate audiences that have "signaled" an interest in a topic — an activity, a place to stay, a trip, a gathering, a personal interest, a venue, a personal preferences. Space Agent does this by leveraging the vast data it collects through scouring the open web and through its integrations to social media channels, including Facebook, Pinterest, Instagram, Twitter, and others. These individuals are identified before they enter any specific sales funnel, allowing property managers to secure unique individuals that are not based on lookalikes or retargeting.
These capabilities provide detailed data and analytics usually reserved for Fortune 100 companies.
Space Agent, a Denver-based company, has been helping Vacation Rental Hosts, Owners, Management Companies, and Hotels from over 40 countries take control and drive their own demand and traffic.Eric Mason
Orbirental, a San Francisco based company, automates vacation rental management processes by providing an innovative and open technology platform, helping property managers focus on hospitality rather than operations.Stephan Osmont
DALLAS, TX – April 12, 2016 – Marketing a vacation rental home is one of the more time-consuming tasks for vacation rental managers with dozens of properties in many destinations. However, today there is a new ‘push button’ tool to help both vacation rental managers as well as homeowners with little to no online advertising experience run targeted promotions across Facebook, Instagram, Pinterest and Twitter ad platforms. Launched by Space Agent™ initially for HomeAway®, the new social advertising platform is designed to extend reach and drive bookings.
Space Agent’s social advertising and marketing platform is the first of its kind to be integrated in HomeAway’s family of sites, providing property managers and owners an easy to use, cost-efficient way to promote homes to targeted travelers.
“We appreciate the value Space Agent can create for property managers and owners listing on HomeAway, and are excited about our integration,” says Ryan Patrick, director of product development at HomeAway. “They have taken the complexity out of social advertising and fill a huge need by actively promoting homes while making it easier for travelers to find the perfect vacation home. It’s a fantastic idea and the perfect complement to HomeAway’s services.”
To get started, vacation rental managers go to Space Agent and select the properties they want to advertise from any of the HomeAway family of sites. Space Agent automatically creates eye-catching ads from listing details and uses machine learning to continuously target people showing interest in events, vacations, and other attractions near the property’s location – advertising to the most meaningful travelers at the right time. Machine learning identifies the type of content potential travelers are most interested in and uses data to determine which people are most likely to click the ad.
Space Agent provides a campaign dashboard to allow managers to monitor real-time performance results for each property and delivers comprehensive weekly email reporting.
“Space Agent has been great for our luxury cabin rental business on VRBO and HomeAway,” says Brenda Porton, a property manager in Broken Bow, Oklahoma. “The process is so simple and the results are amazing. With Space Agent, I know I’m getting the visibility I want for my properties – there’s no need to waste time with SEO. Potential guests are seeing our cabins no matter where I show up in search rankings.”
Space Agent’s goal is to provide significant exposure for listings outside of the HomeAway platforms.
“Marketing your listing is an extremely important and effective way of getting an edge in the vacation rental space,” says Matt Sommer, Space Agent founder and CTO. “Space Agent gives vacation rental managers a quick and effective way to drive more bookings without digital marketing expertise.”
Space Agent offers social advertising solutions for owners of single vacation rental homes as well as professionals managing thousands of listings. The company has helped owners using HomeAway, VRBO, Airbnb, FlipKey, and other sites drive bookings and promote their brands around the globe. Visit Space Agent for more details.
New online platform helps owners find interested travelers for their Airbnb, HomeAway or VRBO listings
DALLAS, TX – May 12, 2015 – Space Agent™ today announced the launch of a new online advertising service that helps vacation rental owners, hosts and property managers attract more guests by expanding the reach of their Airbnb, HomeAway or VRBO listings to highly targeted audiences on social ad platforms.
Space Agent is easy to use, cost-efficient and requires little to no online advertising experience. Owners enter the web address of their vacation rental listing, select budget and approve ad copy. Space Agent then creates and runs the ad to a highly targeted audience, providing real-time ad performance results in a campaign dashboard.
Space Agent advertises on social networks using specialized ad targeting technology that drives interested travelers directly to the listing. Using machine learning, Space Agent discovers and targets likely guests with interests such as events, vacations or attractions near the property owner’s location. This reach extension gives the listing significant exposure beyond its listing on Airbnb, HomeAway or VRBO.
“I love not having to wait for guests to find me,” said Stewart Browning, an Airbnb host in Austin, Texas. “In my first week running an ad on Space Agent, my listing views have doubled and I’ve had four new reservations. It’s a brilliant idea that works.”
“Most owners are not digital marketing experts,” said Matt Sommer, Founder and CTO of Space Agent. “The time and experience necessary to run truly successful ad campaigns is significant, so for owners who want a simple and effective way to drive more guests, Space Agent is digital marketing made easy.”
Sommer added: “By abstracting the complexity that makes social advertising really work, Space Agent has the potential to revolutionize the vacation property rental marketplace. We’re helping to connect more qualified renters with owners, resulting in increased bookings and a lot more revenue.”
Space Agent is available now for Airbnb, Homeaway, and VRBO users. More property rental sites will be coming soon.
Space Agent is a wholly owned subsidiary of MarketChorus, built to bring its audience intelligence technology to the property rental marketplace. MarketChorus applies data science to digital advertising – identifying real-time audiences based on interests and attention expressed across the open web. Space Agent was founded in Dallas in 2014, and was created by MarketChorus’ experienced team of entrepreneurs that build business solutions using machine learning and natural language processing. For more information on Space Agent email firstname.lastname@example.org or visit spaceagent.io.